The Question: “So, what if I want to specialize in some aspect of Digital Marketing like Pinterest Marketing or SEO. Do I really need to understand Digital Marketing as a whole industry? We’re always told to niche down, not to be a generalist.” Yes and no. You need a niche. You just do. And if … read more
General
How Do I Start a Career in Digital Marketing in an Oversaturated Market?
The Question: Ohhhh the classic, “But the market is saturated with Digital Marketers. How can I compete?” First things first. Go outside (take your phone so you can read this email at the same time). Knock on ten doors in your neighborhood. When they answer…say, “Julie wanted to ask me if you know what Digital … read more
The Top 10 Skills You Need in Digital Marketing in 2017
The Question: “I want a skill list. I get that I need to know strategy, and that’s important…but what are the SKILLS I need for Digital Marketing in 2017?” Skills + Strategy = Money. It just does. It’s not enough to have just one or the other. The Digital Gangsta is designed to teach you BOTH … read more
How Long will it take to Make Good Money as a Digital Marketer?
The Question: “How fast can someone ramp up their skill set in Digital Marketing to start seeing profitable, sustainable revenue come in consistently?” Great question with a multi-faceted answer that I’m going to try to break down for you. How long will it take you to ramp up your skill set? This depends on where you’re … read more
$20k months will NOT make you worry LESS about money
I wrote a post yesterday in a Facebook group, and it sorta went gangbusters. Believe it or not, it was rather controversial! It got me thinking about how much internal mindset work I’ve had to do over the past two years. For those of you who don’t know…. In summer 2014, I was married with … read more
7 Tips to Getting The Most Out of Your VA
As someone who does a lot of behind-the-scenes work for people, as someone who’s done a shit-ton of VA and OBM work in her life, and as someone who now hires and manages other VA’s, assistants, and team members… I’d like to share something with you all about how to work with VA’s if you … read more