Did you miss the Facebook Live about different online marketing roles? You can watch it here and then read the cliff notes below.
Someone who provides assistance virtually. When people ask for a VA, they often mean something different, or they aren’t sure what they need and just know that term means help in some way. They could mean a designer, writer, Facebook ads manager, etc. This is why we recommend that you have an additional or supplemental title since the term is so confusing. Don’t shy away from VA posts and threads, just make sure you identify what they truly need.
A type of VA that specializes in administrative support. Admin Assistants often are required to work regular business hours, and will act more in a behind-the-scenes role of a business.
- Email management
- Data entry
- Sending newsletters
- Uploading blogs
- Taking calls *customer service*
A type of VA that specializes in support for a CEO, executive, or high-level position in a business. Executive Assistants often are required to work regular business hours, and will act as an ambassador on behalf of the client.
- Calendar management
- Travel planning
- Personal assistance
- Document management
Social Media Manager
A type of VA that specializes in curating and posting content among social media channels. Social Media Managers are not usually required to work regular business hours, and act in a behind-the-scenes or front-end role depending on the position.
- Curating Content
- Management of Community
- Comment responding
- Writing and formatting blogs
Someone who provides technical assistance virtually. This could be web design, WordPress maintenance, Facebook Ads, Sales funnel assistance, or any other higher-level technical skills. This is an execution type role and you may or may not be required to work regular business hours.
- Webinar assistance
- Sales funnel tweaks
- Facebook ads
- Web Design
- WordPress maintenance
- Email marketing/Content Upgrades
Online Business Manager (OBM)
Someone who provides strategy, oversight, and sometimes implementation of online marketing processes for a business. OBM’s are meant to be permanent fixtures in a business, and work best on retainer offers. Key components to know about an OBM….
- If you are hired by a small business, you will often be asked to provide both strategy and execution.
- If you are hired by a larger business, you will be asked to provide strategy and oversight, but less execution. You’ll be managing a team and will operate more in a project management type role.
- You will need to know the general roles and responsibilities of your team members such as designers, copywriters, FB ads specialists, etc.
Project Manager (PM)
Someone who provides strategy, oversight, and implementation of a specific project for a business. Unlike OBM’s that are meant to be permanent, a Project Manager is hired for a set start/stop project and RARELY does any of the actual execution work. PM’s are hired to oversee teams of subcontractors and freelancers to complete a full project. Sometimes Project Managers bring their own teams to the business.
This shouldn’t be a primary title you use, since it’s meant to be an adjective to a title (i.e Freelance Designer, Freelance Illustrator). It typically is used in creative fields as well (like photography, illustration). If you are looking for longterm work, don’t use this title since it represents a set start and stop time.
If you want to come up with a good title, you should check out our freebie – 50 Titles to Call Yourself Instead of VA